It is said that around 80% of your nonprofit’s revenue comes from just 20% of donors. Locating these major donors, and securing their gifts is often an easier task to say than doing. A major gift is large in comparison to the majority of gifts your organization receives. Before you begin, you need a complete picture of the current donors in your database and then research who can help you with your mission. For that research, here are some resources to help with the process of soliciting a major donor, their characteristics, and motives.
