Development is the growth of the mission. To accomplish this you need a strategy. During a recent CFRE training, these 13 points were mentioned as key elements of a nonprofit’s development plan. Understanding this flow is often a pain point at many organizations and I’m glad to see this clarified. Credit: Jack Alotto, MA, CFRE.
- Purpose
- Strategic / Financial Goals
- Strategies for Achieving Goals (to achieve a million-dollar gift we might need to hire X major gift people, and we have Y number campaigns that target $ or more in giving)
- Operational Policies
- Targeted Constituencies
- Analysis of Potential by Constituency
- Cultivation Strategies
- Solicitation Strategies
- Action Plan (Timetable & Income Benchmarks for Each Strategy)
- Who is Responsible (Responsibilities of staff, volunteers)
- Marketing Needs of Each Strategy (campaigns and goals)
- Budget & Funding for Each Strategy
- Indicators of Success
- Evaluation (Monitoring of Process)