Nonprofit organizations often encounter a “drifting” with their messaging over time. Their imagery, colors, and fonts can appear differently across different media as new people come to start and leave, volunteer, change, etc. This “drift” confuses your supporters and donors who want your organization to stay on message.
To avoid this, use Identity Guidelines (also known as a “Style Guide”) to stay on message. Identity Guidelines are the design elements that serve as your organization’s visual signature, this can include: graphics, colors, and typography.
Creating such a document is often a time-consuming endeavor, but it doesn’t have to be. Use my free example to help your organization stay on target with your visual signature.